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Dialing Social Media
The whole topic of Social Media is both topical and important for Professional Service firms. I’ve been trying to get my head around it so I was very pleased to discover the definitive book on the...
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PM Forum 2012
The details of the Professional Services Marketing conference are outlined below: LinkedIn Groups Group: PM Forum Subject: We need to talk about clients… As marketers, we know that the first place to...
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Wisdom Of Friends
I attended a presentation from Facebook yesterday. As a mainstream marketing tool, Facebook’s case for Professional Services Marketing is still unproven but some of the points might be of interest ....
View ArticleWill Power
Following on from my last article about networking I recently attended a networking workshop for accountants and lawyers. The workshop was excellent and it is clear that networking is an important part...
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Hunting For Elephants
What will your fee income be in five years time based on current assumptions? Take out a pen and paper and map it out on an xy chart. You can go into a little or a lot of detail here but the key is to...
View ArticleNew Business Logic
Lawyers and accountants are famous for their powers of logic. So here’s an interesting logical sequence that is based on my real life experience: Would you like more clients? Yes. Have you got a new...
View ArticleMorpheus and the Frogs
Fourteen frogs were sitting on a log in the middle of a pond. Three of the frogs decided to jump into the water. How many frogs were left on the log? Now the accountants among you will want to say...
View ArticleWhen is Marketing Marketing ?
No this isn’t a typo. Its just that sometimes people don’t understand what effective Professional Services marketing is all about….. This week I met a very nice lady called Rose at a seminar arranged...
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Professional Services Marketing Strategy
When I started my marketing career it seemed that no matter where I worked my boss had always been trained at Proctor and Gamble (P&G) which was lucky for me because P&G is the best marketing...
View ArticleMarketing Agency – Dublin
What does an advertising agency sell? What does a design agency sell? What does a PR agency sell? The answers are obviously – advertising, design and PR. Do they provide strategic advice? Well not...
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